Rocco & The Fox – Logo Design
Rocco & The Fox is London’s newest and cutest children’s clothing brand focused on crafted occasional wear. The logo needed to be future proof, adorable, and extremely flexible in its application so that the logo can keep its integrity throughout all digital, printed, stamped, and stitched applications. The logo has a crafted and modern feel to it and uses the golden ratio in the creation of the mark.

To help give the logotype its edge, I selected a typeface called Benguiat which has been loosely based on the English Art Nouveau movement of the mid to late 1800’s. The forms of the Benguiat typeface take their cue from the natural forms of plants and flowers. In pairing the modernised floral-esque typeface with a geometrically balanced fox, the typeface and the mark subtly work together to symbolise nature and craft which is the clothing line’s core value.