Hurley Partnerships – Logotype Design
I was asked by a commercial property partnerships broker Anthony Hurley to create a logotype for this start up, Hurley Partnerships.
The Logotype is visually suggestive the word Hurley is acting as a middle link between two other undefined points which is a reflection of the business. Rasmus is the typeface that is leading this design, Rasmus has been selected as it is based on the classical serif font Times New Roman which is a quintessentially English typeface, but what makes Rasmus relevant in this instance is its contemporary cuts of its serifs, by paying attention to these nuances in the design of the typeface it instantly makes the logo feel modern and fresh while giving the impression of a business that is already established. The pairing of the contemporary English typeface and a Navy Blue colour pallet makes the brand feel English and inspires stability and trust.