Digital retouching or Photoshopping has become somewhat of a dirty word as of late with people finding it hard to meet unrealistic expectations set by advertisers. But if used responsibly then retouching is essential, and be the element that sparks interest and imagination in the brand or product.


In advertising, digital retouching is used in almost every single campaign you see. For instance, if a photoshoot has been done for a lunchtime city restaurant, by the time the thousandth image has been taken, the sandwich would have slightly sagged, the lettuce browned and the chicken dried, it’s then up to the retouching department to add freshness back to the bread, youth to the lettuce and moisture to the chicken.

Product shoots also require retouching. For instance, if it was a product shoot for a Gin distillery then having taken the photo of the bottle the background will need to be removed, shadows softened or enhance and then reflections of the cameraman and the lighting fixtures that are in the bottle removed. 

Retouching by rule of thumb works best when you treat it like polish. If you have 90% of what you wanted to achieve through photography and typography then use retouching as the element to add the sparkle.
If you want to see examples of my retouching please e-mail me and I will send you a PDF.

Shop Info

Production – The note books were designed in London and produced by Lunch Press in small batch runs that have all been quality tested and assured.

Delivery – We aim to post all purchases within 24 hours of the sale. We use Royal Mail first class and any sales out side of the UK will be tracked. If you would like your item to have a custom delivery then please do get in contact and we will arrange this for you immediately.

Returns – All products can be returned within 30 days providing they are not opened or damaged and postage of the item(s) will need to be arranged and paid for by the custmour. If on delivery the items have been damaged please take photos of the damage so we can contact the Royal Mail to address the issue. Any issue will aim to be addressed within 24 hours of notification.

Taxes – If you are buying products outside of the UK and are subjected to border TAX’s or custom fees we do not accept responsibility for this and any additional fees that might occur will need to be paid in addition to the purchase. If your product has been returned due to an issue at a border or otherwise then there will be an additional delivery fee will need to be paid to reship in addition any other costs the item may have occurred.

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