Nutrition Basics –  Branding

Creative Disciplines: Branding, Graphic Design, Illustration, Typographic Design, Infographics, Animation

Nutrition Basics is an online platform based in Singapore that helps people make quicker and healthier decisions when it comes to their diet. The brief for this was simple, the visual identity needed to follow on from the ethics of the company, it needed to represent simplicity, it has to be approachable and it must be fresh and fun. The new identity for Nutrition Basics is rooted in its custom typography. The typeface is constructed entirely from circles that gives the identity its friendly and approachable look and feel. The second element to the brand is its minty primary colour, this is the element that gives the identity its freshness. The illustrations follow on from the custom typeface as they too are made from circles giving the visual identity much more structure.