Má – Branding
Creative Disciplines: Branding, Graphic Design, Photography, Web Design, Packaging, Retouching
Má is a new CBD (Legal Hemp) e-vape that is being brought on to the market. The task set by CBD Global was to create the Logo, Branding assets, Website for Desktop & Mobile, Packaging, Photography and Retouching.
Má is a healthy, elegant, easy to use relaxant so the Brand needed to reflect those values, White space and One size of typography through the website has been used to create a sense of calm whilst the Logo is elegant yet friendly and steers clear from any visual cliches that are associated with vaping.
Bringing a New product the CBD Global needed to test the product in each age range and gender so I had to produce Photography that would be suitable for a 40+ professional Female and a 18+ male clubber and everyone in-between.