We all know from experience that calling up a tradesman can be intimidating which was why when Chris Britton set up his business as an electrician he wanted to focus on service and smiling. A simple smile can be hard to come by in his industry spurring on the idea that this could be his unique selling point and a great place to start when looking at his brand identity.

The brand we created removes the tension between the customer and company and puts the customer at ease from the get go. Chris’ service is warm, friendly and with no hidden surprises. The brand identity in turn is warm in its colour pallet, friendly in its use of imagery, and leverages a minimal design approach.