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Earlier this year I was asked by the DJ and Promoter Chris Bones to create a logo for a night he was launching called DO NOT SLEEP. The brief was to create something in your face, something that stimulated and something that had not been done before on the island, so I created a Logo with heavily contrasting colours that worked with passive 3D glasses.
The Logo is instantly recognisable and remains dominate when placed next to other club graphics.
Since the logo was made public in its launch earlier this year it has already been copied by another DJ duo Like Mike and Dimitri Vegas for their night ‘House of Madness.’
Since its creation the logo has been passed on to his in house graphic team and they have applied the logo and created all of the advertising campaign for the season.
DO NOT SLEEP is now the hottest new night in Ibiza with attracting thousands of people weekly and world press.Branding, Graphic Design, Typography2015 -
The Branding Guidelines Booklet for Aloka 3D imaging.Branding, Graphic Design2015 -
Aloka is a start up 3D imaging company in London.
As Aloka are a start up company i felt it essential for the logo to hint at the nature of the business and beneath spell out what the company does in a professional and friendly manor.Branding, Graphic Design, Web Design2015 -
I created this infographic to show where you could find the source of nutrients in food to help aid people with their diet.
If you would like to purchase this infographic please contact me on;
danbritton89@gmail.comGraphic Design, Illustration, Information Architecture2015 -
In working in partnership with Mixmag and Shazam I have created this infographic of the most popular tracks this summer that have been listened to in the festivals in Croatia. The data was compiled according to how many times each track had been Shazamed.
The four festivals that we looked at were, Hideout // Unknown // Dimensions // The Garden.
Art Direction, Graphic Design, Music2014 -
This is the Brand Identity i created for a Recruitment company in London.
The Type
Arguably the most important aspect of design is typography, for this brand what makes the design more memorable is the use of two iconic fonts, Times New Roman and Helvetica.
Times New Roman was selected, as it is synonymous with the British financial and business sector. In essence this font conveys the message that your brand is a hard nose British business.
Helvetica was the second font to be selected as Helvetica is what is known as a neutral font, it does not swing either way to a certain style it just is, the beauty of having your brands second font as Helvetica is that Helvetica is synonymous with perfection, this is with out question the most adopted font in the world, Calvin Klein, BMW, American Airlines, British Gas all use this font so not only is the font perfectly constructed through association this has become a trusted iconic font.
The Mark
Avoiding the visual clichés the mark that I have created for this brand is a Hummingbird, a Hummingbird was selected as they are beautiful, elegant, extremely quick and efficient creatures with a subtle undertone of femininity and this is exactly the values I want the brand to communicate.
Here are the Branding outlines document;
http://issuu.com/danielbritton6/docs/cavendish_marketing_and_resourcing_Branding, Illustration, Typography2014 -
Working for Michel Groot for the client Hill & Knowlton i retouched and assembled a range of the PR images for Adidas World Cup in Brazil (2014).
Here are a small section of the images that i have worked on and produced.Advertising, Digital Art, Retouching2014 -
This project I created to demonstrate skill in my portfolio, I wanted to create an original vinyl album art and then re apply that across the digital media such as Youtube, Itunes e.c.t
I used the Techno Dj Dax J as a case study, currently this album art is unused if you would like to buy the rights to it please get in contact.Graphic Design, Photography, Typography2014 -
An Information design project on the 2011 London Census.Graphic Design, Illustration2014 -
This is an info graphic record of my drinking on a night out in Maidstone, Kent, the size of the bubble is relative to the price of the drink.Art Direction, Graphic Design, Illustration2014 -
Drugs are something that affects almost everyone, It seems to be one of the talked about issues week in week out and whether people know the facts or not generally people will have a strong opinion about it.
Within these info graphics show three types of data;
Type one - Drugs in order of lethality (this includes long term damage to the user, average yearly death rates across the UK, cost to the NHS and harm to the public.)
Type two – Drugs in order of average yearly death rates across the UK
Type three – Drugs relative to number of users (this is the most interesting set of data, I haven’t seen this type of data on this subject created or visualised, in this hypothetical situation there is the same amount of drug users for every drug therefore making the drugs death ratio relative. In this example you can see clearly just how lethal a drug is.)
All data provided by the BBC.
All statistics are based on average number of deaths per year in the UK.
Source: http://www.bbc.co.uk/sn/tvradio/programmes/horizon/broadband/tx/drugs/survey/
https://www.youtube.com/watch?v=_54vRNqM4K0Art Direction, Graphic Design, Illustration2014 -
With diabetes and obesity on the increase over the world it is important to be informed on exactly what we are consuming, whilst the information is readily available it is sometimes not displayed relatively to the consumer.
Fast food and fizzy drinks are great not only for the economy but they taste great too but it is so important to know and understand what is in these products and how it effects our health.
It is important to note that just because a person is slim it does not mean that there insides are healthy your heart, kidneys, eyes and nervous system can be put under an extreme amount of pressure through excess sugar consumption and this can quite often lead to obesity and diabetes so it is important to understand what is in these products so we can then enjoy them in moderation as apart of a balanced diet so that we can all live a little healthier and hopefully longer!
Again all data was sourced directly from the company website and relative to the world health organisation standards.
( Based on a 2500 calorie a day diet )
( 50grams of sugar per day )Branding, Graphic Design, Illustration2014 -
Using the music download company Track It Down as a case study i created a new identity for the company and with that applied the brand, this project contains the new brand, guidelines and the application of the brand in print.Branding, Graphic Design2014 -
Track It Down is a English music download website for DJ'sBranding, Game Design, Web Development2014 -
Book Design
My University Dissertation - The use and acceptance of Modernism between Europe and AmericaEditorial Design, Graphic Design2014 -
Information Design
Raising awareness of Tuberculosis through primary school educationGraphic Design, Illustration, Photography2013 -
Information Design
Recreating the feeling of reading with DyslexiaGraphic Design, Typography, education2013 -
Exhibition Design
A temporary exhibition installed in a car parkExhibition Design, Graphic Design, Interior Design2013 -
This was a self-initiated university project through my research the focus became Mc Donald’s and the people who chose to eat there day in day out and the health implications that derives from eating this type of food.Digital Photography, Graphic Design, Typography2015 -
Ansell is the world’s largest manufacturer of protective gloves. They are the recognized leader for products that defend against workplace injuries and product/process protection with exceptional levels of protection against cuts, abrasions, chemicals or other hazards.
The initial Brief was given to Gravity UK to produce an advert that was informative not preaching, positive – about solving the problem and on the side of the worker (comfort, safety) and the employer (efficiency, effectiveness, productivity, fulfilling duty of care)
I designed a series of adverts for this brief, some are designed to the brief and some were created as I would like them done.
A massive thank you for Gravity for allowing me to work on your live brief // www.gravitylondon.comAdvertising, Graphic Design, Industrial Design2014 -
Art Direction / Retouching
What motivates meDigital Art, Digital Photography, Graphic Design2013 -
A visualised graphic quoteDrawing, Graphic Design, Illustration2014